In an effort to reducing keyboard wear-and-tear, Amazon is opening up its own login service to both app developers and websites. Login With Amazon taps into your account credentials to login, with the ability to even share parts of your profile through apps, games and sites. It uses the retailer's existing trusted sign-in security and has already been tested on both Zappos and Woot, with both trials apparently noting "significant" pickup from customers. The service is free to use and if you're thinking of adding it to your own site (and tapping into those 200 million registered Amazon users), you can find all the technical details at the source -- or a gentler explanation in a video after the break.
Source: Amazon (1), (Login with Amazon)
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