Who Will Be the Final Winner of the Commercial Competition of the ...

The European Cup is the feast of the fans, the star of the stage, the war between the national teams, and behind this is the game between sponsors. Since much has been talked about the outcome of the game, we may try to see it from a different perspective, for example, it's also interesting to enjoy the Euro Cup in the sponsors' side.

All of the 16 teams in this European Cup are sponsored by four brands - Adidas, Nike, Puma, Umbro, and what should be noted is that after the acquisition by Nike, Umbro has become a sub-brand of Nike's subsidiary. In the entry of 16 teams, there are 5 under the sponsor of Nike and 6 of Adidas, which are the two biggest winners in this competition, and the other 5 teams is shared by Umbro and Puma by 3:2.

In the European Cup's division, the Adidas department of Greek and Russian developed a war with Czech Republic in the Puma's and Poland in the Nike's in Group A; and the Group of Death Group B has become the main battlefield of Adidas and Nike, Adidas's motherland Germany with Denmark launched a desperate flame with Portugal and Netherlands with the sponsor of Nike for the two qualifying places; Group C called on Adidas, puma and Nike, Umbro; And in Group D, English and Swidish Umbro vs. French Nike and Ukrainian Adidas, The presence of Adidas and Nike might be a coincidence.

In the first round of group matches, the teams under Adidas totally secured four wins and two draws' unbeatably brilliant record, especially in group B, two teams of Adidas - Denmark and Netherlands have sworn their enemy of Nike's Portuguese and Dutch showdown. The stark contrast is the 5 Nike teams in this round secured only 1 win 3 draws and one defeat while Umbro two draws and one defeat, and Puma 1 loss and one draw.

But as the race progressed, the advantages of Adidas were gradually faded, in the second round of group matches, they only got two wins and a draw, 3 losses and Nike 2 wins, 2 draws and one loss, the record of the civil war between England and Sweden of Umbro was one win and 2 losses while in Puma's side was the most outstanding performance of two wins. Puma continued to keep its advantage in the third round as well as Czech Republic and Italy's victory in promotion after their winning in the group matches, Umbro improved its record to 2:1 in a rising trend. Adidas and Nike competed against each other for 3 times in which Adidas finally made a 3-3 record and Nike got 1 win 4 losses.

Respectively, in the one-fourth final 8 teams with 3 Adidas, 2 Nike, 2Umbro and 1Puma, Nike's Portugal defeated Puma of the Czech Republic, Germany laughed to the end in the Adidas civil war with Greek, Adidas and Nike's main battlefield appeared in Spain and France in which Adidas won. The rest of the group was the duel of two local brands, and ultimately Puma's Italy shot-out England of Umbro by penalty.

Commence fights again in the semi-final first match between Adidas and Nike, the Iberian Derby eventually separated only by virtue of the shootout winner. While the other half is the motherland of Adidas team Germany and team Puma - homeland Italy's direct confrontation in which Italy phased out Germany into the finals since Mario Balotelli's coming although it was not shown favors to, extinguishing Adidas continue to join forces following the 2008 finals' ambitions.

Source: http://www.artipot.com/articles/1316300/who-will-be-the-final-winner-of-the-commercial-competition-of-the-euro-cup.htm

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