Thursday, December 29, 2011

Even Washington's WTOP can't fend off Santa in the December PPMs

The Day 2 results show usual #1-ranked WTOP, the Hubbard Radio all-newser at 103.5 and various simulcast signals, dropping into second place. The age 6+ AQH victor in December? Clear Channel's all-Christmas AC WASH (97.1). Since the October survey, WASH has grown 6.1-5.7 - but is now an 8.4. All-news WTOP has fallen off, 8.9-8.4-7.0.

Other Day 2 PPM markets from Arbitron include Boston, Detroit (where all-Christmas WNIC doubles from 3.1 to 6.4), Miami, Seattle, Phoenix (all-holiday KESZ takes first, 3.9-8.8), Minneapolis, San Diego, Tampa, Denver, Baltimore and St. Louis. Check all 24 PPM markets released so far, for the measurement period from November 10-December 7, on the Ratings Page of Radio-Info.com, here.

Source: http://www.radio-info.com/news/even-washingtons-wtop-cant-fend-off-santa-in-the-december-ppms

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